People read blogs for all sorts of reasons. They’re into technology, dog breeding, or maybe collecting Pez dispensers. Heck, some people even read blogs because they’re in the business of marketing and advertising – which, hopefully, is why most people read this one.
While part of the charm of blogs is a more personal tone than traditional news sources, the most successful bloggers tend to stick to subjects and types of articles that draw readers to the site. But contrary to popular opinion, most people don’t want to read the most intimate details of your life. Well, unless you’re Britney Spears.
So what do people want you to write about? There are a lot of experts who will tell you which types of stories you should write.
The top reasons to… is a very popular format
The unvarnished review
An insider’s perspective
The devil’s advocate
All these formulas can be great starting points for delivering content your readers will enjoy and maybe even attract a few new readers to your site.
But at the end of the day, the most important thing is to stick to your area of expertise.
Both Jonathan, who manages this blog, and I analyze which articles get the most readers and which ones attract more readers from search and social sources. If you spend some time looking at that type of data, you’ll get a pretty good idea about what types of articles people like.
— Jimmy Gilmore, Senior Copywriter