Measurement is everywhere.

So have you seen the movie yet?  I’m referring to The Social Network, or, as my parents call it, “that Facebook movie.”  If you haven’t seen it, I highly advise you to stop reading (or continue reading on your mobile device) and get to the theater ASAP.

Why recommend this movie?  First of all, it was fantastic.  Secondly, the results have been nothing short of spectacular.  And that’s the world we live in, where everything from entertainment to marketing and advertising budgets has become results-oriented.

Gone are the days when people were willing to spend their money, personal or business, without setting expectations.  How easy is it to go online and check out a movie’s trailer, see what others think of the movie, and then purchase the tickets?  From research to transaction in a matter of minutes.  So what does the research say about The Social Network?

No need for me to go on.  You get the idea; the movie is good, and that’s not just coming from me.  The results say it all; so get comfortable with the new world we live in, where everything is measurable, and while you’re at it, let me know what YOU think and if there’s anything else out there you recommend.  I hear The Town is trending upward…

— Gary Sayers, VP, Account Director

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1 Comment

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One response to “Measurement is everywhere.

  1. Good stuff Gary, I saw the movie (which I also call ‘The Facebook Movie’) and enjoyed it a lot. I’m constantly reminding myself to embrace the new world – if not for my benefit then at least to try and keep up with my kids!

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