10 Reasons Why Marketing Is Like a Road Trip

As families everywhere scramble to squeeze in the last days of vacation before school starts, I am struck by the parallels between the iconic family road trip and the wonderful world of marketing.

With homage to David Letterman . . .

#10:     Before you put the key in the ignition, be sure everyone agrees on where you want to go.

#9:       Map your route and check periodically to be sure you haven’t gone off course.

#8:       No vehicle is large enough to accommodate everything you want to take with you.

#7:       Expect someone to ask “Are we there yet?” long before you reach your destination.

#6:       Changing course when you hear “Are we there yet?” will only prolong the trip and wreak havoc with your schedule.

#5:       That strange noise you hear just won’t go away, no matter how much you ignore it.

#4:       If someone says they don’t feel right, it is best to stop, take a minute and find out what’s wrong.

#3:       Never underestimate the power of plentiful snacks and well-timed “bio” breaks.

#2:       There is never enough time or money to do everything you want to do.

And finally, the #1 way that marketing is like a road trip . . .

#1:       It is always easier to criticize the person behind the wheel than to actually drive yourself.

— Pam Alvord, EVP, Chief Brand Strategist


1 Comment

Filed under advertising

One response to “10 Reasons Why Marketing Is Like a Road Trip

  1. Becky Minervino

    Nice, Pam, nice.

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