I’m not a writer. I think I’ve made that perfectly clear in my previous blog entries. I really wish I was though because, generally speaking, I think writers are cool. There’s definite power in a well-crafted piece, whether its ad copy, editorial or just a smart-ass reply in Facebook or Twitter.
But as I sit here and look desperately toward my small collection of business books to see if something already published will inspire me, I am struck by something. Most of them over-promise, enticing us with things like, “Revolutionize your customer service model in 10 easy steps!” or “Become a top-notch speaker by working the room with your eyes.” Really?
So, the written word needs to be taken with a grain of salt – a rather large one sometimes, particularly in business. I think all too often, we look to a self-proclaimed expert for answers to our questions. That “expert” might just be better at marketing themselves than actually delivering useful and practical information.
It irks me that sometimes, because someone else says it, we take it as gospel. And we don’t give ourselves enough credit for what we believe is going to be effective, or what our collective experience has proven.
So, trust yourself, and forge ahead, using books as inspiration, not the Holy Grail.
Here are a few that have inspired me over the years:
What does your list look like?
— Ellen Repasky, SVP, Account Director