Looking for inspiration on my bookshelf.

I’m not a writer.  I think I’ve made that perfectly clear in my previous blog entries.  I really wish I was though because, generally speaking, I think writers are cool.  There’s definite power in a well-crafted piece, whether its ad copy, editorial or just a smart-ass reply in Facebook or Twitter.

But as I sit here and look desperately toward my small collection of business books to see if something already published will inspire me, I am struck by something.   Most of them over-promise, enticing us with things like, “Revolutionize your customer service model in 10 easy steps!” or “Become a top-notch speaker by working the room with your eyes.”  Really?

So, the written word needs to be taken with a grain of salt – a rather large one sometimes, particularly in business.  I think all too often, we look to a self-proclaimed expert for answers to our questions. That “expert” might just be better at marketing themselves than actually delivering useful and practical information.

It irks me that sometimes, because someone else says it, we take it as gospel.  And we don’t give ourselves enough credit for what we believe is going to be effective, or what our collective experience has proven.

So, trust yourself, and forge ahead, using books as inspiration, not the Holy Grail.

Here are a few that have inspired me over the years:

– The New Marketing Paradigm: Integrated Marketing Communications

The Great Marketing Turn-Around:  The Age of the Individual and How to Profit From It

Radical Marketing: From Harvard to Harley, Lessons From Ten That Broke the Rules and Made it Big.

What does your list look like?

— Ellen Repasky, SVP, Account Director


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1 Comment

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One response to “Looking for inspiration on my bookshelf.

  1. Cathy

    I’ve learned that no matter what happens, or how bad it seems today, life
    does go on, and it will be better tomorrow.
    I’ve learned that you can tell a lot about a person by the way he/she
    handles these three things: a rainy day, lost luggage, and tangled Christmas
    tree lights.
    I’ve learned that regardless of your relationship with your parents, you’ll
    miss them when they’re gone from your life.
    I’ve learned that making a “living” is not the same thing as making a
    “life.” I’ve learned that life sometimes gives you a second chance.
    I’ve learned that you shouldn’t go through life with a catcher’s mitt on
    both hands. You need to be able to throw something back.
    I’ve learned that whenever I decide something with an open heart, I usually
    make the right decision.
    I’ve learned that even when I have pains, I don’t have to be one.
    I’ve learned that every day you should reach out and touch someone. People
    love a warm hug, or just a friendly pat on the back.
    I’ve learned that I still have a lot to learn.
    I’ve learned that people will forget what you said, people will forget what
    you did, but people will never forget how you made them feel.

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