The blank screen. What should you blog?

People read blogs for all sorts of reasons. They’re into technology, dog breeding, or maybe collecting Pez dispensers. Heck, some people even read blogs because they’re in the business of marketing and advertising – which, hopefully, is why most people read this one.

While part of the charm of blogs is a more personal tone than traditional news sources, the most successful bloggers tend to stick to subjects and types of articles that draw readers to the site. But contrary to popular opinion, most people don’t want to read the most intimate details of your life. Well, unless you’re Britney Spears.

So what do people want you to write about? There are a lot of experts who will tell you which types of stories you should write.

The top reasons to… is a very popular format

How to

The unvarnished review

An insider’s perspective

The devil’s advocate

All these formulas can be great starting points for delivering content your readers will enjoy and maybe even attract a few new readers to your site.

But at the end of the day, the most important thing is to stick to your area of expertise.

Both Jonathan, who manages this blog, and I analyze which articles get the most readers and which ones attract more readers from search and social sources. If you spend some time looking at that type of data, you’ll get a pretty good idea about what types of articles people like.

— Jimmy Gilmore, Senior Copywriter




Filed under Social Media

3 responses to “The blank screen. What should you blog?

  1. Pingback: Tweets that mention The blank screen. What should you blog? « Kilgannon Says --

  2. Pingback: The blank screen. What will you blog about? | Jimmy Gilmore

  3. Pingback: Writing about what to write about: the cure for writer's block? | Lauren Garcimonde Fisher

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