I have had my share of hearing what a tough economy this is. Particularly in my industry – advertising and marketing communications. The solace I took during last year was that we were able to keep our head above water (despite a few layoffs) and turn a small profit.

The saga continues into early this year. “It’s turning around,” some pundits say. “The economy still has a long way to go before it comes back,” other experts expound. Well, from my vantage point, the economy is still weak, with glimmers of light here and there. All bodes well if you can hang on until 2011 (didn’t they say that about 2010?).

So here’s my advice for keeping a good attitude during the rough and tumble of our current economic times:

1)    Be curious. If you’ve got down time, reinvent your business offerings. In our case, it’s working more digital technology into our campaigns – social, mobile, and experiential.

2)    Play more.  If you’re a bit more relaxed, and minimize stress, it really does help give you perspective.

3)    Read as much as you can about the business. In our industry, change happens very quickly. New case studies from within our business and outside of our business inspire us. When an opportunity arises, you’ll be able to offer new and interesting ideas.

4)    Meet new people. I became a member of a leadership group, and it has opened doors that were previously closed. New friends and experiences, also.

5)    Keep in touch with your competition. We’re fortunate to be able to pick up the phone and talk to our friends who are in the same business. Once you get past all their bluff about how great things are going (really?), you can commiserate with a peer who knows exactly what you’re going through. It’s somewhat therapeutic.

6)    Be inspired by your staff. I’m fortunate to have a very creative staff that surprises me with campaigns our clients love. Oh, and the best gift of all – clients are getting good business results from them.

At the end of the day, you can call me Pollyanna. But, we’ll be okay, our clients and staff will thrive – it will just take another year or so before we can take a deep breath and breathe.

— Rena Kilgannon, Principal


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2 responses to “Breathe

  1. Great post. One thing that the past few years has also taught us is to be extremely resourceful. Its amazing how we have gotten smarter and can do more with less.
    Breathe, yes! And be in the moment.

  2. Outstanding post, and some great advice…

    Strange, but I posted something much like that awhile back.

    What I missed was the importance of keeping a healthy outlook on life and a positive mental attitude.

    Thank you for the reminder!


    Robert H. Sanders
    Sanders Consulting Group
    M: 412.897.9329


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