Tag Archives: YouTube
Is social media changing your world?
We’re in the midst of some rather transformative times. Especially if you happen to live in the Middle East. Some are crediting Facebook and Twitter as key catalysts that helped to overthrow a 40-year dictatorship in Egypt. This phenomenon has … Continue reading
Filed under Social Media
Surviving the Social Media Storm
It snowed in Atlanta this week. To a native Atlantan, that statement deserves a line on its own. Once “Winter Weather Advisory” is heard, people flock to grocery stores to prepare for the worst. An innocent bystander unaware of how … Continue reading
Filed under Social Media
The five stages of social media grief. Or how I learned to stop worrying about the bomb.
In the last couple years, we in advertising and marketing have had to deal with a lot of what could be called destructive change. Part of this has been from the economy, and also a good deal has come from … Continue reading
Filed under Social Media
How engagement can fall short
It shouldn’t come as a surprise to anyone; the world is changing. People are receiving up-to-the-minute information as news is happening, rather than wait for the 6 o’clock news. News stations (CNN, MSNBC, Fox News) report updates on their websites, … Continue reading
Filed under advertising, Customer Experience
Thank you for sharing.
Part of the creative’s job these days is to develop ways to encourage sharing a new campaign. It’s no longer enough to create brilliant creative that connects with the audience. Now, creative needs to be so powerful that it encourages … Continue reading
Filed under advertising, Community, Social Media
A Disaster… In More Ways Than One
With the worst natural disaster in our country’s history now more than 90 days old (and counting), I started thinking about how BP and its major U.S. competitors are using marketing tactics to respond. It may have taken them longer … Continue reading
Filed under Social Media
Shorter attention spans mean longer formats?
TV is dead. We all know that. We’ve been hearing that for years, anyway, so it must be true. As everything goes “digi”, we hear a lot of conventional wisdom talk about attention spans and eye tracking and the ever-measurable … Continue reading
Filed under Uncategorized
They’re Talking about You. The Importance of Monitoring Social Media
Your customers are talking about you. Are you listening? With the explosion of social media outlets and people talking about your brand as well as your competitors, it has become more important to monitor this space for several reasons. You … Continue reading
Filed under Social Media
J.C. Penney Has a Flair for Fashion. Who Knew?
I was particularly intrigued by one company that made a big splash at the Oscars – J.C. Penney. The pre-show advertising buzz about their spots made me curious. I don’t shop at the department store, but I do have a … Continue reading
Filed under Social Media
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