Tag Archives: yahoo

The Law of Unintended Consequences

Much has been written (and rightly so) about the value of paid-search advertising and its ability to deliver potential customers actively seeking information about a product or service. And advertisers have bought into the paid-search model in a big way, … Continue reading

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Filed under advertising, Paid Search

They’re Talking about You. The Importance of Monitoring Social Media

Your customers are talking about you.  Are you listening? With the explosion of social media outlets and people talking about your brand as well as your competitors, it has become more important to monitor this space for several reasons.  You … Continue reading

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Filed under Social Media

Just because it’s social media, it doesn’t mean you can ignore search

When we begin assisting our clients in their social media efforts, one of the most common mistakes we find is a lack of consideration for search. Many times we even have difficulty finding their Web pages ourselves. The assumption is … Continue reading

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Filed under Social Media, Uncategorized