Tag Archives: United States
Confusion Thy Name is Advertising
“Three Quarters of Americans Have Found a TV Commercial Confusing” And so reads the headline of the Harris Interactive poll released August 26, 2010. Is anyone really surprised by this? How many times have you looked at a TV commercial … Continue reading
Filed under advertising
Unconventional Marketing Strategies Work
It’s July and it feels like a sweltering 100 degrees in Henrietta, N.Y, just outside of Rochester. Despite the intense heat, hundreds of neighboring residents descend upon the county fairgrounds with the expectation to enjoy “carnival” food, amusement park rides, … Continue reading
Filed under advertising, Customer Experience
A Disaster… In More Ways Than One
With the worst natural disaster in our country’s history now more than 90 days old (and counting), I started thinking about how BP and its major U.S. competitors are using marketing tactics to respond. It may have taken them longer … Continue reading
Filed under Social Media
The United States of Analytics Test
Everyone seems to agree these days that having a handle on the numbers helps you more effectively manage an activity. In my earlier life as a practicing CPA, I was amazed by how few people had a handle on their … Continue reading
Filed under Uncategorized
kilgannonsays
rkilgannon
mikereineck
pamalvord
