Tag Archives: Television
Confusion Thy Name is Advertising
“Three Quarters of Americans Have Found a TV Commercial Confusing” And so reads the headline of the Harris Interactive poll released August 26, 2010. Is anyone really surprised by this? How many times have you looked at a TV commercial … Continue reading
Filed under advertising
The Human Connection
One of the keys to successful communication is establishing a personal connection with your audience. When you have it, you will never lose their attention or miss out on the opportunity to establish a relationship. At the start of any … Continue reading
Filed under advertising
Shorter attention spans mean longer formats?
TV is dead. We all know that. We’ve been hearing that for years, anyway, so it must be true. As everything goes “digi”, we hear a lot of conventional wisdom talk about attention spans and eye tracking and the ever-measurable … Continue reading
Filed under Uncategorized
kilgannonsays
rkilgannon
mikereineck
pamalvord
