Tag Archives: Social network

The five stages of social media grief. Or how I learned to stop worrying about the bomb.

In the last couple years, we in advertising and marketing have had to deal with a lot of what could be called destructive change. Part of this has been from the economy, and also a good deal has come from … Continue reading

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Measurement is everywhere.

So have you seen the movie yet?  I’m referring to The Social Network, or, as my parents call it, “that Facebook movie.”  If you haven’t seen it, I highly advise you to stop reading (or continue reading on your mobile … Continue reading

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Thank you for sharing.

Part of the creative’s job these days is to develop ways to encourage sharing a new campaign. It’s no longer enough to create brilliant creative that connects with the audience. Now, creative needs to be so powerful that it encourages … Continue reading

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In the age of social media, everyone needs a policy

So does your company need a policy? The short answer is duh, yeah. The long answer is, of course, much more complicated. You see, your policy should be defined by the kind of company you are and the goals you … Continue reading

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With Social Media as a Soapbox, Everyone’s a Critic

I am old enough to remember a time when the only critics of your brand were people who had first-hand experience with it or professionals paid to publish formal reviews.   Now, with Social Media, everyone is a critic. It was … Continue reading

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Filed under Ad Agencies, Social Media