Tag Archives: scorecard

by | February 3, 2010

Is the Super Bowl really about football? Time for the big ad showdown.

It’s Super Bowl Time. Yippee! OK. So I’m not a football fan. I don’t dislike it, but I’m usually busy parenting little girls on Sunday afternoon instead of sitting in front of the TV or heading down to the Georgia … Continue reading →

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by | December 1, 2009

Ad Agency Sleepers

Unless you’ve been living in a cave this Millennium, you’ve heard of fantasy football. While you may not play it, appreciate it, or understand all the rules, you know it exists. An FX television show, The League, has even been … Continue reading →

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by | September 9, 2009

Use ROI Scorecards to Ensure Success in Marketing High-Involvement Brands

During a recession everyone hops on the ROI bandwagon as marketing dollars are scarce. As soon as the good times return and the marketing floodgates open, most marketers slide it to the back burner. However, for high-involvement brands ROI analysis … Continue reading →

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