Tag Archives: ROI
Surviving the Social Media Storm
It snowed in Atlanta this week. To a native Atlantan, that statement deserves a line on its own. Once “Winter Weather Advisory” is heard, people flock to grocery stores to prepare for the worst. An innocent bystander unaware of how … Continue reading
Filed under Social Media
Holiday card selection underscores the importance of segmentation
Being a strategist, writing holiday cards is always a bit more complex for me than the average person. I am driven to sort, segment and select: Finding a card with a nativity scene for your most religious Christian friends Sending … Continue reading
Filed under advertising, Engagement
It’s Déjà vu all over again
As long as I have been in this business, I’ve heard the saying, “There are no new ideas, only old ones recycled.” I think we’re seeing that played out again with regard to test marketing. A staple of the direct … Continue reading
Filed under Compelling, Engagement, Measurement
Drowning in data? Start with a clear strategy to effectively measure your marketing.
Analytics, Dashboards, Scorecards, ROI – these are some of today’s hottest marketing buzzwords, yet the industry still struggles to achieve true accountability. It’s not that we don’t aspire to it: Increased accountability is a key aspect of the ANA’s Marketers’ … Continue reading
Filed under advertising
How engagement can fall short
It shouldn’t come as a surprise to anyone; the world is changing. People are receiving up-to-the-minute information as news is happening, rather than wait for the 6 o’clock news. News stations (CNN, MSNBC, Fox News) report updates on their websites, … Continue reading
Filed under advertising, Customer Experience
The Human Connection
One of the keys to successful communication is establishing a personal connection with your audience. When you have it, you will never lose their attention or miss out on the opportunity to establish a relationship. At the start of any … Continue reading
Filed under advertising
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