Tag Archives: Online Communities

Do QR codes make great marketing tools?

In a recent post, I asked what people thought would be the hottest trend in 2011. A lot of responses discussed the popularity of location-based social networking sites, but there were also quite a few mentions of QR codes. QR … Continue reading

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Filed under Digital, Online Adveritising, Social Media

‘Like’ is the new word-of-mouth- don’t be caught without it.

“Like” is the new word of mouth. Don’t let Facebook catch you without it. Have you “liked” anything yet today? Sure, you probably liked your breakfast, or liked the song playing on the radio during your morning commute, but the … Continue reading

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Filed under Social Media

Thank you for sharing.

Part of the creative’s job these days is to develop ways to encourage sharing a new campaign. It’s no longer enough to create brilliant creative that connects with the audience. Now, creative needs to be so powerful that it encourages … Continue reading

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Filed under advertising, Community, Social Media

In the age of social media, everyone needs a policy

So does your company need a policy? The short answer is duh, yeah. The long answer is, of course, much more complicated. You see, your policy should be defined by the kind of company you are and the goals you … Continue reading

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Filed under Social Media

With Social Media as a Soapbox, Everyone’s a Critic

I am old enough to remember a time when the only critics of your brand were people who had first-hand experience with it or professionals paid to publish formal reviews.   Now, with Social Media, everyone is a critic. It was … Continue reading

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Filed under Ad Agencies, Social Media