Tag Archives: Media

by | December 14, 2010

It’s Déjà vu all over again

As long as I have been in this business, I’ve heard the saying, “There are no new ideas, only old ones recycled.” I think we’re seeing that played out again with regard to test marketing. A staple of the direct … Continue reading →

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Filed under Compelling, Engagement, Measurement

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by | June 3, 2010

A ‘Missed’ Opportunity?

I came across an article on the Media Post Web site entitled “Yet Without Information, We Are Nothing” about a study done at the University of Maryland where 200 students were asked to abstain from all forms of media for … Continue reading →

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Filed under Social Media

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by | December 10, 2009

Time for a change?

It’s the end of the year, and the economy hasn’t rebounded to where consumers feel like there’s some light at the end of the tunnel. Forecasts for 2010 call for more of the same, at least in the first six … Continue reading →

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Filed under advertising, Uncategorized

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by | September 24, 2009

The Evolving Media Landscape Poses New Media Challenges

Recently, Media Life Magazine published a survey of media planners and buyers regarding their impressions of the current economic situation and its effect on the ad business, including the media landscape. These are the people on the front lines of … Continue reading →

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