Tag Archives: Measurement

by | February 17, 2011

If It Ain’t Broke… Then Just Enhance It

I recently returned from the National Automobile Dealers Association (NADA)  trade show in San Francisco for our client Manheim.  We repurposed last year’s “sports lounge” booth, enhancing a few key elements.  Why would we want to use the same sports … Continue reading →

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by | November 30, 2010

Baking and Marketing, the Fundamentals Are the Same

Forget about decking the halls, fighting the mall crowds, or even singing carols (at least in public); for me, the holiday season has always been about baking.  This year, as I fired up my trusty red KitchenAid mixer on Black … Continue reading →

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by | October 13, 2010

Embracing Measurement

As I have said before, with marketing being held to a higher standard, the days of running programs and hoping that they worked are over.  The old saying, “If you can’t measure it, you can’t manage it” rings true today, … Continue reading →

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by | September 21, 2010

Auditing your measurement will help you achieve success outside and inside your organization.

When was the last time you audited your marketing measurement program? We find that most marketers don’t do this enough. And when they do, they find they’ve run into obstacles at many critical data points during the evaluation process. Why? … Continue reading →

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by | September 9, 2010

Creative in the new age of measurement. It sure beats testing.

The digital age has added a new responsibility to the creative’s job. It used to be that we just had to be funny, smart, and on target. Now we have to be measurable, and we must create content with measurement … Continue reading →

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