Tag Archives: measurable
Office Pools – the epitome of compelling, measurable engagement
It’s been said that U.S. employers lose an estimated $1.8 billion in productivity during March Madness. What is it about office pools that not only drives employees to spend so much time planning, watching, and discussing, but also drives employers … Continue reading
Filed under advertising, Compelling, Engagement, Measurement
Notes from school: Your ad here.
I’m not sure whether this classifies as breakthrough media or just a bad idea, but a school district in Salem, MA will soon be putting ads on the back of written communications sent home from schools. Notices, reminders, and permission … Continue reading
Filed under advertising
How engagement can fall short
It shouldn’t come as a surprise to anyone; the world is changing. People are receiving up-to-the-minute information as news is happening, rather than wait for the 6 o’clock news. News stations (CNN, MSNBC, Fox News) report updates on their websites, … Continue reading
Filed under advertising, Customer Experience
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