Tag Archives: Marketing ROI

by | January 11, 2011

Surviving the Social Media Storm

It snowed in Atlanta this week. To a native Atlantan, that statement deserves a line on its own. Once “Winter Weather Advisory” is heard, people flock to grocery stores to prepare for the worst. An innocent bystander unaware of how … Continue reading →

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by | August 25, 2010

Gut Is for Gamblers

It sure seems as if the days of developing creative and hoping that it breaks through, resonates with the target, and drives sales are over.  There is not a lot of appetite for statements like, “I think this is gonna … Continue reading →

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by | July 20, 2010

Keeping Score

New York battled Chicago Sunday afternoon in a game for the ages.  There was an overflow of raving fans in the stadium and a worldwide television audience.  They played many hard-hitting minutes into overtime. Kansas tipped against Kentucky in last … Continue reading →

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by | February 4, 2010

Counterpoint from a Football Fan Who Is Also an Ad Guy…

I’ve been a die-hard fan of the Buffalo Bills since the age of five (no jokes, please).  I’ve been playing in multiple fantasy leagues for the past 17 years (I even played fantasy XFL for that one fateful season – … Continue reading →

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by | December 10, 2009

Time for a change?

It’s the end of the year, and the economy hasn’t rebounded to where consumers feel like there’s some light at the end of the tunnel. Forecasts for 2010 call for more of the same, at least in the first six … Continue reading →

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by | September 9, 2009

Use ROI Scorecards to Ensure Success in Marketing High-Involvement Brands

During a recession everyone hops on the ROI bandwagon as marketing dollars are scarce. As soon as the good times return and the marketing floodgates open, most marketers slide it to the back burner. However, for high-involvement brands ROI analysis … Continue reading →

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