Tag Archives: internet

Surviving the Social Media Storm

It snowed in Atlanta this week. To a native Atlantan, that statement deserves a line on its own. Once “Winter Weather Advisory” is heard, people flock to grocery stores to prepare for the worst. An innocent bystander unaware of how … Continue reading

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Filed under Social Media

It’s Déjà vu all over again

As long as I have been in this business, I’ve heard the saying, “There are no new ideas, only old ones recycled.” I think we’re seeing that played out again with regard to test marketing. A staple of the direct … Continue reading

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Filed under Compelling, Engagement, Measurement

The Internet Summit—One point worth repeating

I had the pleasure of attending the third annual Internet Summit, held in Raleigh, N.C. Two days of wall-to-wall presentations and conversation on the future of the Web, social media, mobile marketing, online video, privacy, security, you name it and … Continue reading

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Filed under advertising, Digital, Online Adveritising

Time for a change?

It’s the end of the year, and the economy hasn’t rebounded to where consumers feel like there’s some light at the end of the tunnel. Forecasts for 2010 call for more of the same, at least in the first six … Continue reading

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Filed under advertising, Uncategorized