Tag Archives: Information Age

Surviving the Social Media Storm

It snowed in Atlanta this week. To a native Atlantan, that statement deserves a line on its own. Once “Winter Weather Advisory” is heard, people flock to grocery stores to prepare for the worst. An innocent bystander unaware of how … Continue reading

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Filed under Social Media

The Internet Summit—One point worth repeating

I had the pleasure of attending the third annual Internet Summit, held in Raleigh, N.C. Two days of wall-to-wall presentations and conversation on the future of the Web, social media, mobile marketing, online video, privacy, security, you name it and … Continue reading

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Filed under advertising, Digital, Online Adveritising

Compelling is a matter of respect. Advertisers should show some of it.

Ever gone out to dinner with someone who constantly cuts you off to talk about themselves? Ever work next to someone who bores you with what they did over the weekend while you’re trying to work? Or maybe you have … Continue reading

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Filed under advertising, Compelling, Customer Experience

Creative in the new age of measurement. It sure beats testing.

The digital age has added a new responsibility to the creative’s job. It used to be that we just had to be funny, smart, and on target. Now we have to be measurable, and we must create content with measurement … Continue reading

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Filed under Ad Agencies, advertising

A ‘Missed’ Opportunity?

I came across an article on the Media Post Web site entitled “Yet Without Information, We Are Nothing” about a study done at the University of Maryland where 200 students were asked to abstain from all forms of media for … Continue reading

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I Remember When Bluelines Were Blue…

Our agency recently hosted an open house for the Ad Club, so we had a wide array of industry folks visiting our office. In addition to doing some serious networking, I had the opportunity to visit with some of our … Continue reading

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Filed under Ad Agencies