Tag Archives: google
Making Your Customers Comfortable
A big part of what makes the online arena attractive to marketers is the ability to engage customers and potential customers in a variety of ways. The most important “engagement” aspect, however, is a user’s experience with the site. If … Continue reading
Filed under Online Store
When CPC and CPM Meet
DoubleClick recently released its benchmark figures for 2009. The overall Click-Through Rate (CTR) clocked in at a whopping 0.1%, which is comparable to the figure for 2008. For those of you not quick with a percentage, that means that for … Continue reading
Filed under advertising, Measurement
The Law of Unintended Consequences
Much has been written (and rightly so) about the value of paid-search advertising and its ability to deliver potential customers actively seeking information about a product or service. And advertisers have bought into the paid-search model in a big way, … Continue reading
Filed under advertising, Paid Search
Preeettttttty!
Image via CrunchBase I got an iPad last week. I must confess, I’ve been hustling so much on client business that I haven’t had a chance to really give it much of a test drive. I’m probably risking having it … Continue reading
Filed under advertising
They’re Talking about You. The Importance of Monitoring Social Media
Your customers are talking about you. Are you listening? With the explosion of social media outlets and people talking about your brand as well as your competitors, it has become more important to monitor this space for several reasons. You … Continue reading
Filed under Social Media
Just because it’s social media, it doesn’t mean you can ignore search
When we begin assisting our clients in their social media efforts, one of the most common mistakes we find is a lack of consideration for search. Many times we even have difficulty finding their Web pages ourselves. The assumption is … Continue reading
Filed under Social Media, Uncategorized
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