Tag Archives: football
Office Pools – the epitome of compelling, measurable engagement
It’s been said that U.S. employers lose an estimated $1.8 billion in productivity during March Madness. What is it about office pools that not only drives employees to spend so much time planning, watching, and discussing, but also drives employers … Continue reading
Filed under advertising, Compelling, Engagement, Measurement
Super Bowl XLIV: Top 10 Commercials
The usual suspects made their appearance in yesterday’s Super Bowl, and I’m not talking about Peyton Manning and Reggie Wayne. There were the expected Budweiser and Bud Light Super Bowl spots, as well as a few spots from E*TRADE that … Continue reading
Filed under Uncategorized
Counterpoint from a Football Fan Who Is Also an Ad Guy…
I’ve been a die-hard fan of the Buffalo Bills since the age of five (no jokes, please). I’ve been playing in multiple fantasy leagues for the past 17 years (I even played fantasy XFL for that one fateful season – … Continue reading
Filed under Uncategorized
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