Tag Archives: engagement
Holiday card selection underscores the importance of segmentation
Being a strategist, writing holiday cards is always a bit more complex for me than the average person. I am driven to sort, segment and select: Finding a card with a nativity scene for your most religious Christian friends Sending … Continue reading
Filed under advertising, Engagement
Office Pools – the epitome of compelling, measurable engagement
It’s been said that U.S. employers lose an estimated $1.8 billion in productivity during March Madness. What is it about office pools that not only drives employees to spend so much time planning, watching, and discussing, but also drives employers … Continue reading
Filed under advertising, Compelling, Engagement, Measurement
Social Media doesn’t mean traditional word of mouth is dead
These days, it seems we can’t make a purchase decision on our own. We literally have the world at our fingertips, and can seek out the opinions of like-minded individuals, subject-matter experts or data aggregators before we pull the trigger. … Continue reading
Filed under advertising, Social Media, Word of Mouth
Lessons on Engagement from the California Angels
I recently attended a trade group meeting, where I connected with industry colleagues from around the country. Stories about survival during these challenging economic times abounded – many shared their struggles and ups and downs, and some even noted the … Continue reading
Filed under Customer Experience, Engagement
Engagement the Steve Jobs Way
Carmine Gallo recently summarized 10 key takeaways from his book The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. As I read them, I was struck by how well these guidelines apply to … Continue reading
Filed under Compelling, Engagement
Notes from school: Your ad here.
I’m not sure whether this classifies as breakthrough media or just a bad idea, but a school district in Salem, MA will soon be putting ads on the back of written communications sent home from schools. Notices, reminders, and permission … Continue reading
Filed under advertising
How engagement can fall short
It shouldn’t come as a surprise to anyone; the world is changing. People are receiving up-to-the-minute information as news is happening, rather than wait for the 6 o’clock news. News stations (CNN, MSNBC, Fox News) report updates on their websites, … Continue reading
Filed under advertising, Customer Experience
kilgannonsays
rkilgannon
mikereineck
pamalvord
