Tag Archives: Customer voice
Does good advertising matter?
Driving around metro Atlanta with my kids is always entertaining, and their observations could be educational for advertisers as well. Take, for example, a campaign that recently ran for a local company called Superior Plumbing. My daughter gets irate every … Continue reading
Filed under advertising, local advertising
Putting the Human Back into Customer Service
Long gone are the days of a disgruntled customer sharing his or her bad experience with only a handful of people. Today, poor customer service can be broadcast to hundreds or even thousands of people. Take, for example, Catherine Brooks, … Continue reading
Filed under Customer Experience, Social Media
Disconnects between online and brick and mortar stores
A recent shopping experience brought home to me the dangers of retailers quickly adding Web store capabilities. In the rush to make their products available online, they often don’t pay enough attention to the customer experience and its impact on … Continue reading
Filed under Customer Experience
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