Tag Archives: Consulting
Embracing Measurement
As I have said before, with marketing being held to a higher standard, the days of running programs and hoping that they worked are over. The old saying, “If you can’t measure it, you can’t manage it” rings true today, … Continue reading
Filed under advertising, Measurement
Communication problem? Ask a nurse.
Ok, this may sound weird, but indulge me for a second. We are in the communications business. Even though our clients’ businesses may run the gamut, we often rely on the same methods of communicating, just with different subject matter. … Continue reading
Filed under advertising
The Marketing “S” Word — and seven other words to live by
With the title of Chief Brand Strategist, it is inevitable that you have to define what you do. Chief and Brand are pretty self-explanatory, so I suspect that it is the “S” word that trips everyone up. It isn’t that … Continue reading
Filed under advertising
Cross-selling services is good business. Except when it’s not.
Timing is everything. And while I fully endorse capitalizing on opportunities to sell a customer another product or service, particularly when you have them on the phone, or in the store, doing so when that customer is extremely annoyed with … Continue reading
Filed under Customer Experience, Uncategorized
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