Tag Archives: commercials
How engagement can fall short
It shouldn’t come as a surprise to anyone; the world is changing. People are receiving up-to-the-minute information as news is happening, rather than wait for the 6 o’clock news. News stations (CNN, MSNBC, Fox News) report updates on their websites, … Continue reading
Filed under advertising, Customer Experience
Banners suck. Long live advertising.
I’m encouraged by some very recent news concerning online advertising. MSNBC (msnbc.msn.com) just rolled out a redesign of their site—Monday 6/28. Part of their redesign philosophy is that Web ads should be large and not relegated to the edges of the … Continue reading
Filed under advertising
Shorter attention spans mean longer formats?
TV is dead. We all know that. We’ve been hearing that for years, anyway, so it must be true. As everything goes “digi”, we hear a lot of conventional wisdom talk about attention spans and eye tracking and the ever-measurable … Continue reading
Filed under Uncategorized
Is the Super Bowl really about football? Time for the big ad showdown.
It’s Super Bowl Time. Yippee! OK. So I’m not a football fan. I don’t dislike it, but I’m usually busy parenting little girls on Sunday afternoon instead of sitting in front of the TV or heading down to the Georgia … Continue reading
Filed under advertising, Uncategorized
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