Tag Archives: Business Services

by | February 17, 2011

If It Ain’t Broke… Then Just Enhance It

I recently returned from the National Automobile Dealers Association (NADA)  trade show in San Francisco for our client Manheim.  We repurposed last year’s “sports lounge” booth, enhancing a few key elements.  Why would we want to use the same sports … Continue reading →

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Filed under advertising, Customer Experience, Engagement, Measurement, Trade Show

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by | October 13, 2010

Embracing Measurement

As I have said before, with marketing being held to a higher standard, the days of running programs and hoping that they worked are over.  The old saying, “If you can’t measure it, you can’t manage it” rings true today, … Continue reading →

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by | March 23, 2010

Is It Time To Rethink Your Trade Show Strategy?

Having attended more than my fair share of trade shows over the past six months, I have one question. To quote a former NFL coaching legend, “What the hell is going on out there?” No matter the industry or size … Continue reading →

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by | February 17, 2010

Cross-selling services is good business. Except when it’s not.

Timing is everything.  And while I fully endorse capitalizing on opportunities to sell a customer another product or service, particularly when you have them on the phone, or in the store, doing so when that customer is extremely annoyed with … Continue reading →

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Filed under Customer Experience, Uncategorized

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