Tag Archives: brand
Communications plan or connections plan. Using connection planning to target and engage customers during the buying cycle.
When most marketers develop a communications plan, they start with their product or service, determining the target audience that represents the greatest revenue opportunity. Smart marketers dig deeper to identify target insights, high-opportunity vertical segments or underdeveloped regions. But if … Continue reading
Filed under advertising, Branding, Community, Compelling
Are you listening to the voice of your customer?
Do you remember back in college when your Marketing 101 professor asked your class, “Who owns a brand?” Even though it was more than 20 years ago, I remember it like it was yesterday. And I remember my first thought … Continue reading
Filed under advertising, Branding, Strategy
Compelling Business Tactic or Religious Fanatic?
As a native Atlantan, I had the fortunate experience of learning how to drive in our fair city. Anyone who prepares to battle the weekday rush hour, Atlanta Police Department, or Sunday traffic could understand how getting behind the wheel, … Continue reading
Filed under advertising, Compelling
How engagement can fall short
It shouldn’t come as a surprise to anyone; the world is changing. People are receiving up-to-the-minute information as news is happening, rather than wait for the 6 o’clock news. News stations (CNN, MSNBC, Fox News) report updates on their websites, … Continue reading
Filed under advertising, Customer Experience
Unconventional Marketing Strategies Work
It’s July and it feels like a sweltering 100 degrees in Henrietta, N.Y, just outside of Rochester. Despite the intense heat, hundreds of neighboring residents descend upon the county fairgrounds with the expectation to enjoy “carnival” food, amusement park rides, … Continue reading
Filed under advertising, Customer Experience
10 Reasons Why Marketing Is Like a Road Trip
As families everywhere scramble to squeeze in the last days of vacation before school starts, I am struck by the parallels between the iconic family road trip and the wonderful world of marketing. With homage to David Letterman . . … Continue reading
Filed under advertising
Once an iPhone Junkie- always an iPhone junkie
Image by Victor Svensson via Flickr Last time I posted a blog entry to our site, I shared a dark secret: I’m an iPhone junkie. Nothing has changed that fact since then (if anything, my obsession has grown), but the … Continue reading
Filed under Branding
A Disaster… In More Ways Than One
With the worst natural disaster in our country’s history now more than 90 days old (and counting), I started thinking about how BP and its major U.S. competitors are using marketing tactics to respond. It may have taken them longer … Continue reading
Filed under Social Media
The Human Connection
One of the keys to successful communication is establishing a personal connection with your audience. When you have it, you will never lose their attention or miss out on the opportunity to establish a relationship. At the start of any … Continue reading
Filed under advertising
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