Tag Archives: blog

The blank screen. What should you blog?

People read blogs for all sorts of reasons. They’re into technology, dog breeding, or maybe collecting Pez dispensers. Heck, some people even read blogs because they’re in the business of marketing and advertising – which, hopefully, is why most people … Continue reading

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Filed under Social Media

What’s your frequency, Blogger?

Writing is hard. Writing to a schedule is even harder. I know, I’m a writer. And when it comes to blogging, it’s not easy to make time to do it.  Heck, it’s hard enough to keep up with work, make … Continue reading

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Filed under Social Media

In the age of social media, everyone needs a policy

So does your company need a policy? The short answer is duh, yeah. The long answer is, of course, much more complicated. You see, your policy should be defined by the kind of company you are and the goals you … Continue reading

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With Social Media as a Soapbox, Everyone’s a Critic

I am old enough to remember a time when the only critics of your brand were people who had first-hand experience with it or professionals paid to publish formal reviews.   Now, with Social Media, everyone is a critic. It was … Continue reading

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Filed under Ad Agencies, Social Media

Blogwell Review

Last week, I was the lucky guy who got to spend the afternoon attending the BlogWell Conference at Newell Rubbermaid’s headquarters in Atlanta. GasPedal and Newell Rubbermaid did a great job of putting together an educational seminar with excellent topics … Continue reading

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Filed under Social Media