Tag Archives: advertising
Office Pools – the epitome of compelling, measurable engagement
It’s been said that U.S. employers lose an estimated $1.8 billion in productivity during March Madness. What is it about office pools that not only drives employees to spend so much time planning, watching, and discussing, but also drives employers … Continue reading
Filed under advertising, Compelling, Engagement, Measurement
Social Media doesn’t mean traditional word of mouth is dead
These days, it seems we can’t make a purchase decision on our own. We literally have the world at our fingertips, and can seek out the opinions of like-minded individuals, subject-matter experts or data aggregators before we pull the trigger. … Continue reading
Filed under advertising, Social Media, Word of Mouth
Baking and Marketing, the Fundamentals Are the Same
Forget about decking the halls, fighting the mall crowds, or even singing carols (at least in public); for me, the holiday season has always been about baking. This year, as I fired up my trusty red KitchenAid mixer on Black … Continue reading
Filed under advertising
The Internet Summit—One point worth repeating
I had the pleasure of attending the third annual Internet Summit, held in Raleigh, N.C. Two days of wall-to-wall presentations and conversation on the future of the Web, social media, mobile marketing, online video, privacy, security, you name it and … Continue reading
Filed under advertising, Digital, Online Adveritising
Compelling Business Tactic or Religious Fanatic?
As a native Atlantan, I had the fortunate experience of learning how to drive in our fair city. Anyone who prepares to battle the weekday rush hour, Atlanta Police Department, or Sunday traffic could understand how getting behind the wheel, … Continue reading
Filed under advertising, Compelling
Compelling is a matter of respect. Advertisers should show some of it.
Ever gone out to dinner with someone who constantly cuts you off to talk about themselves? Ever work next to someone who bores you with what they did over the weekend while you’re trying to work? Or maybe you have … Continue reading
Filed under advertising, Compelling, Customer Experience
When CPC and CPM Meet
DoubleClick recently released its benchmark figures for 2009. The overall Click-Through Rate (CTR) clocked in at a whopping 0.1%, which is comparable to the figure for 2008. For those of you not quick with a percentage, that means that for … Continue reading
Filed under advertising, Measurement
Notes from school: Your ad here.
I’m not sure whether this classifies as breakthrough media or just a bad idea, but a school district in Salem, MA will soon be putting ads on the back of written communications sent home from schools. Notices, reminders, and permission … Continue reading
Filed under advertising
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