Tag Archives: Advertising and Marketing
Surviving the Social Media Storm
It snowed in Atlanta this week. To a native Atlantan, that statement deserves a line on its own. Once “Winter Weather Advisory” is heard, people flock to grocery stores to prepare for the worst. An innocent bystander unaware of how … Continue reading
Filed under Social Media
Holiday card selection underscores the importance of segmentation
Being a strategist, writing holiday cards is always a bit more complex for me than the average person. I am driven to sort, segment and select: Finding a card with a nativity scene for your most religious Christian friends Sending … Continue reading
Filed under advertising, Engagement
It’s Déjà vu all over again
As long as I have been in this business, I’ve heard the saying, “There are no new ideas, only old ones recycled.” I think we’re seeing that played out again with regard to test marketing. A staple of the direct … Continue reading
Filed under Compelling, Engagement, Measurement
Office Pools – the epitome of compelling, measurable engagement
It’s been said that U.S. employers lose an estimated $1.8 billion in productivity during March Madness. What is it about office pools that not only drives employees to spend so much time planning, watching, and discussing, but also drives employers … Continue reading
Filed under advertising, Compelling, Engagement, Measurement
Social Media doesn’t mean traditional word of mouth is dead
These days, it seems we can’t make a purchase decision on our own. We literally have the world at our fingertips, and can seek out the opinions of like-minded individuals, subject-matter experts or data aggregators before we pull the trigger. … Continue reading
Filed under advertising, Social Media, Word of Mouth
Baking and Marketing, the Fundamentals Are the Same
Forget about decking the halls, fighting the mall crowds, or even singing carols (at least in public); for me, the holiday season has always been about baking. This year, as I fired up my trusty red KitchenAid mixer on Black … Continue reading
Filed under advertising
Recent Gap Jeans Giveaway – Success or Failure?
A couple weeks ago, Gap teamed up with the newly launched geolocation service Facebook Places to give away 10,000 pairs of free jeans. By some accounts, the promotion was a great success, citing the fact that using only Facebook and … Continue reading
Filed under Customer Experience, Social Media
Engagement the Steve Jobs Way
Carmine Gallo recently summarized 10 key takeaways from his book The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. As I read them, I was struck by how well these guidelines apply to … Continue reading
Filed under Compelling, Engagement
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