Tag Archives: ad agency
Lessons Learned by an Intern
My summer here at Kilgannon as an intern has given me quite an education. I’ve learned a lot about the advertising world, the way a business functions, communication, and what I want to do with my life. Many of these … Continue reading →
Keeping Score
New York battled Chicago Sunday afternoon in a game for the ages. There was an overflow of raving fans in the stadium and a worldwide television audience. They played many hard-hitting minutes into overtime. Kansas tipped against Kentucky in last … Continue reading →
Filed under Ad Agencies, advertising
Tagged as ad agency, advertising, Advertising and Marketing, business, marketing, Marketing and Advertising, Marketing ROI, ROI
B2B: “Boring 2 Brash”
What is B2B advertising notorious for? Print advertising and trade shows. Lots of information, uncreative messaging, unimaginative layouts, and rational appeals. Just plain boring, boring, boring. You know what I’m talking about. It’s everything that consumer-facing advertising is not. But … Continue reading →
Filed under advertising
Tagged as ad agency, advertising, Automobile, B2B, brand, business, digital, Digital media, eMarketer, Interactive, marketing, Marketing and Advertising, ROI, strategy, Trade, Trade fair
It’s the Idea, Stupid.
For the first 70 years of the twentieth century, agencies were paid based on how much media they bought for clients. This imploded after the growth of television drove the cost of media (and consequently the amount they paid agencies) … Continue reading →
Filed under Ad Agencies
Tagged as ad agency, Agency Compensation, business, Ideas, Intellectual property, Law, Lawyers and Law Firms, marketing, Microsoft, Microsoft Office, Royalties, Services
A Holiday Message from KilgannonSays
I was sharing a rant type of blog with one of my business partners. His reaction – unspoken at first – then: “I don’t know – it’s good, but it seems a bit, umm…you know… umm…” “Angry?” I suggested. “Yeah,” … Continue reading →
Filed under Ad Agencies
Tagged as Account Management, ad agency, advertising, appreciation, brand, holidays
Simplification
It’s getting to be a lot like the holidays. That means festivities, gift-giving, yummy food and renovating your corporate brand. Wheeeeee! What? Renovating your brand isn’t on your list? Well, it ought to be. Brands must evolve over time or … Continue reading →
Filed under advertising, Branding
Tagged as ad agency, advertising, brand, brand advocates, business, identity, logo, marketing, visual
Ad Agency Sleepers
Unless you’ve been living in a cave this Millennium, you’ve heard of fantasy football. While you may not play it, appreciate it, or understand all the rules, you know it exists. An FX television show, The League, has even been … Continue reading →
Filed under Ad Agencies, advertising
Tagged as ad agency, advertising, brand, fanstasy football, fantasy, football, marketing, ROI, scorecard, sleeper, value proposition
Don’t believe everything you think.
It’s a good life philosophy. But it also rings very true in the wonderful world of advertising and marketing communications. It’s all too easy for marketers to drink their own Kool-Aid and serve up pablum. Some are so steeped in … Continue reading →
Filed under Uncategorized
Tagged as ad agency, advertising, brand, communication, marketing, strategy
Ban the Strategic Buzzwords
We’ve all been there. A meeting is called to discuss marketing strategy, and the result is a carefully crafted value proposition, brand promise or campaign strategy that is nothing more than a series of carefully connected buzzwords: Our commitment to … Continue reading →
Filed under Branding, Uncategorized
Tagged as ad agency, brand, buzzwords, marketing, Pam Alvord, strategy, value proposition
Three techniques for using your customer’s voice to give you a competitive edge
With the products and services the agency supports, we often recommend bringing in the voice of the consumer to the conversation. It’s a gut check to ensure a client is really hearing what its customers are saying. While we spend … Continue reading →
Filed under Uncategorized
Tagged as ad agency, advertising, customer research, Customer voice, Social Media
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