Author Archives: rkilgannon
Is Your Media Buyer a Closet Search Analyst?
Times are indeed tough. Even those of us who have been around long enough to weather a few recessions haven’t quite seen an environment quite like this one. Client dollars are shrinking, which means fewer employees are needed to handle … Continue reading
Filed under Uncategorized
Even When Customers Aren’t Buying, Communication is Crucial
Marketing communications is not linear. Particularly not in today’s environment, when the average American consumer is exposed to more than 3,000 advertising messages per day. So how does a smart marketer cut through the clutter, especially when the product or … Continue reading
Filed under Uncategorized
Marketing a Considered Purchase? Social Media Can Steer You to Success
If your job is to market a considered purchase, should social media be a part of your marketing plan? In a word, “YES!” Many of the brands we’ve worked with over the years are considered purchases — products and services … Continue reading
Filed under Uncategorized
kilgannonsays
rkilgannon
mikereineck
pamalvord
