Daily Archives: February 22, 2011

Checking the Press in a Digital Age

The digital press check can be markedly different than the traditional press check. In a majority of instances, you never have to leave your office. Here are some basic tips to follow to ensure that you’ll have a successful experience.

1) What You See Is What You Get – When you review a proof for a digital press job, you’ll be looking at an actual press sheet printed from the digital press. And this is a key difference between digital printing and traditional printing.  The digital press gives the printer the capability of showing you exactly what you can expect on the actual paper you’ll be printing on.  While some proofing systems can run on the actual paper and generally serve the same purpose, you would have to go on a press check to make sure you’re getting an accurate representation of your client’s material.  With digital printing, you can check the sheet at your desk.

2) I Can See Clearly Now – Just like any traditional press check, you should carefully check for all the basics like type, color, clarity, crop marks, and any other potential problem areas.  Since you’re checking an actual press sheet, use a set of the color printouts of the final file you sent to the printer – this will give you something to check against, just in case there was an issue with the file.

3) The Times They Are A-Changing – Digital printing is the perfect fit when you’re using variable data to reach your client’s prospects. Look at the position of the variable data to make sure it is consistent in placement. Ask your printer to bring you several different press sheets so you can see a variety of line lengths for the names, addresses, and any other area that changes.  Remember to watch for type that might reflow in a paragraph due to length of the variable data.

4) Every Picture Tells a Story, Don’t It – When you have to “color match” a digitally printed piece that was previously printed on a traditional press, ask your printer to run some test sheets so you can see if you need to make any file adjustments. You may encounter this situation from time to time, so it is worth the minimal expense to maintain your client’s brand integrity.

– Tim Kedzierski, Production Manager

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