Monthly Archives: February 2011
Is social media changing your world?
We’re in the midst of some rather transformative times. Especially if you happen to live in the Middle East. Some are crediting Facebook and Twitter as key catalysts that helped to overthrow a 40-year dictatorship in Egypt. This phenomenon has … Continue reading
Filed under Social Media
Checking the Press in a Digital Age
The digital press check can be markedly different than the traditional press check. In a majority of instances, you never have to leave your office. Here are some basic tips to follow to ensure that you’ll have a successful experience. … Continue reading
Making Your Customers Comfortable
A big part of what makes the online arena attractive to marketers is the ability to engage customers and potential customers in a variety of ways. The most important “engagement” aspect, however, is a user’s experience with the site. If … Continue reading
Filed under Online Store
Are you listening to the voice of your customer?
Do you remember back in college when your Marketing 101 professor asked your class, “Who owns a brand?” Even though it was more than 20 years ago, I remember it like it was yesterday. And I remember my first thought … Continue reading
Filed under advertising, Branding, Strategy
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