Monthly Archives: December 2010
The five stages of social media grief. Or how I learned to stop worrying about the bomb.
In the last couple years, we in advertising and marketing have had to deal with a lot of what could be called destructive change. Part of this has been from the economy, and also a good deal has come from … Continue reading
Filed under Social Media
Holiday card selection underscores the importance of segmentation
Being a strategist, writing holiday cards is always a bit more complex for me than the average person. I am driven to sort, segment and select: Finding a card with a nativity scene for your most religious Christian friends Sending … Continue reading
Filed under advertising, Engagement
It’s Déjà vu all over again
As long as I have been in this business, I’ve heard the saying, “There are no new ideas, only old ones recycled.” I think we’re seeing that played out again with regard to test marketing. A staple of the direct … Continue reading
Filed under Compelling, Engagement, Measurement
Office Pools – the epitome of compelling, measurable engagement
It’s been said that U.S. employers lose an estimated $1.8 billion in productivity during March Madness. What is it about office pools that not only drives employees to spend so much time planning, watching, and discussing, but also drives employers … Continue reading
Filed under advertising, Compelling, Engagement, Measurement
Social Media doesn’t mean traditional word of mouth is dead
These days, it seems we can’t make a purchase decision on our own. We literally have the world at our fingertips, and can seek out the opinions of like-minded individuals, subject-matter experts or data aggregators before we pull the trigger. … Continue reading
Filed under advertising, Social Media, Word of Mouth
We’re connected, but are we really connecting?
Look around you. When you are out at a restaurant, how many folks do you see typing away on their iPhone or BlackBerry, and ignoring their family or friends? When you are at your kid’s soccer game, how many parents … Continue reading
Filed under Social Media
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