Monthly Archives: June 2010
Earned Media Winners at the 2010 World Cup
Social marketing has unleashed a number of new avenues and terms for marketers. Today, many marketers talk about “owned” versus “earned” media. An editorial piece that recently appeared in AdWeek titled “The Shrinking Pie” provides an excellent explanation of the … Continue reading
Filed under advertising
The Human Connection
One of the keys to successful communication is establishing a personal connection with your audience. When you have it, you will never lose their attention or miss out on the opportunity to establish a relationship. At the start of any … Continue reading
Filed under advertising
Shorter attention spans mean longer formats?
TV is dead. We all know that. We’ve been hearing that for years, anyway, so it must be true. As everything goes “digi”, we hear a lot of conventional wisdom talk about attention spans and eye tracking and the ever-measurable … Continue reading
Filed under Uncategorized
A ‘Missed’ Opportunity?
I came across an article on the Media Post Web site entitled “Yet Without Information, We Are Nothing” about a study done at the University of Maryland where 200 students were asked to abstain from all forms of media for … Continue reading
Filed under Social Media
Preeettttttty!
Image via CrunchBase I got an iPad last week. I must confess, I’ve been hustling so much on client business that I haven’t had a chance to really give it much of a test drive. I’m probably risking having it … Continue reading
Filed under advertising
kilgannonsays
rkilgannon
mikereineck
pamalvord
