Daily Archives: May 27, 2010
B2B: “Boring 2 Brash”
What is B2B advertising notorious for? Print advertising and trade shows. Lots of information, uncreative messaging, unimaginative layouts, and rational appeals. Just plain boring, boring, boring. You know what I’m talking about. It’s everything that consumer-facing advertising is not. But … Continue reading →
Filed under advertising
Tagged as ad agency, advertising, Automobile, B2B, brand, business, digital, Digital media, eMarketer, Interactive, marketing, Marketing and Advertising, ROI, strategy, Trade, Trade fair
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