Monthly Archives: May 2010
Marketing’s Holy Grail
Target audience insight. It’s the “who” of effective marketing strategy. It inspires creative teams to greatness. It makes the difference between good communications and powerful engagement. In short, it’s the Holy Grail to many marketers. Yet the quest to find … Continue reading
Filed under advertising
They’re Talking about You. The Importance of Monitoring Social Media
Your customers are talking about you. Are you listening? With the explosion of social media outlets and people talking about your brand as well as your competitors, it has become more important to monitor this space for several reasons. You … Continue reading
Filed under Social Media
The United States of Analytics Test
Everyone seems to agree these days that having a handle on the numbers helps you more effectively manage an activity. In my earlier life as a practicing CPA, I was amazed by how few people had a handle on their … Continue reading
Filed under Uncategorized
Looking for inspiration on my bookshelf.
I’m not a writer. I think I’ve made that perfectly clear in my previous blog entries. I really wish I was though because, generally speaking, I think writers are cool. There’s definite power in a well-crafted piece, whether its ad … Continue reading
Filed under advertising
Passion: Food for Thought
I was checking out “60 Minutes” online the other day. After enjoying the much-anticipated Conan O’Brien interview, I saw another story that caught my eye. This one was about Chef Josè Andrès. Chef Andrès is world-renowned for his avant-garde approach … Continue reading
Filed under Uncategorized
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