Monthly Archives: April 2010
The blank screen. What should you blog?
People read blogs for all sorts of reasons. They’re into technology, dog breeding, or maybe collecting Pez dispensers. Heck, some people even read blogs because they’re in the business of marketing and advertising – which, hopefully, is why most people … Continue reading
Filed under Social Media
Is Your Company a Thought Leader? Take the Test.
Your company may be an industry leader, but not necessarily a thought leader. According to commentator Elise Bauer, a distinguishing characteristic of a thought leader is “the recognition from the outside world that the company deeply understands its business, the … Continue reading
Filed under Uncategorized
What did you say?
If you think your marketing message is not getting through to some people, maybe it’s not you, maybe it’s them. As a production manager, I have noticed that the trend in recent years toward digital media is sometimes at the … Continue reading
Filed under advertising
Breathe
I have had my share of hearing what a tough economy this is. Particularly in my industry – advertising and marketing communications. The solace I took during last year was that we were able to keep our head above water (despite … Continue reading
Filed under advertising
The Marketing “S” Word — and seven other words to live by
With the title of Chief Brand Strategist, it is inevitable that you have to define what you do. Chief and Brand are pretty self-explanatory, so I suspect that it is the “S” word that trips everyone up. It isn’t that … Continue reading
Filed under advertising
What’s your frequency, Blogger?
Writing is hard. Writing to a schedule is even harder. I know, I’m a writer. And when it comes to blogging, it’s not easy to make time to do it. Heck, it’s hard enough to keep up with work, make … Continue reading
Filed under Social Media
Rattlesnakes and Mullets?
As a business-school student, I dreamed of the day I would graduate and work in the glamorous world of advertising…where my days would be filled with photo shoots, wardrobe selections, high-profile events with clients, and TV commercials at exotic locations; … Continue reading
Filed under advertising, Community
Big Presentations….WTF?
Have you ever been really nervous before or during a big presentation? I mean WTF; that’s Why The Fear, to my texting buds following along. What is it about “presenting” that causes the um… sweaty palms, um…tremors and the um…stttutttterrring? … Continue reading
Filed under Uncategorized
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