Monthly Archives: March 2010
The Power of Local
They tell me that the worst part of the economic downturn is behind us. Maybe it is, but I just haven’t seen anything that seems to indicate that’s the case. Everybody’s been hit hard, even the lawyers aren’t immune. A … Continue reading
Filed under advertising
I Wonder What Bob Stone Would Say?
Once upon a time, I worked for a direct agency doing direct mail programs for large telecommunications companies. I spent my days with my nose buried in giant mail matrices, looking at pro forma reports, debating about the impact of … Continue reading
Filed under Social Media
iPhone Junkies Unite!
Image via CrunchBase As a relatively new member of the seemingly elite “I own an iPhone” club, I am still discovering the joys (and challenges) of owning such a life-changing device. And no, I do not think “life-changing” is an … Continue reading
Filed under Uncategorized
J.C. Penney Has a Flair for Fashion. Who Knew?
I was particularly intrigued by one company that made a big splash at the Oscars – J.C. Penney. The pre-show advertising buzz about their spots made me curious. I don’t shop at the department store, but I do have a … Continue reading
Filed under Social Media
In the age of social media, everyone needs a policy
So does your company need a policy? The short answer is duh, yeah. The long answer is, of course, much more complicated. You see, your policy should be defined by the kind of company you are and the goals you … Continue reading
Filed under Social Media
No more secrets
Back in the early nineties, Robert Redford made a movie called “Sneakers”. It was about government cryptography, espionage, and a device so powerful that there would be “no more secrets.” While on vacation last week, I had a moment to … Continue reading
Filed under Social Media
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